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| Barnes Museum Benefits from $2 Million Philadelphia Marketing Campaign |
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 by: iradiotom - Philadelphia, PA
started: 01/13/12 9:10 am | updated: 01/13/12 9:10 am |
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In preparation for the official opening of the Barnes Foundation on the Ben Franklin Parkway, a $2 million marketing campaign will help spread the word. The campaign, funded by the City of Philadelphia and other organizations will also shine a light on arts and culture already here. Mayor Michael Nutter said the campaign hopes to link the Barnes with Philadelphia's strong base of “real†cultural and historical attractions.
According to the Philadelphia Business Journal:
The spring opening of the Barnes Foundation in Philadelphia will be promoted with a $2 million campaign, city and tourism officials said Thursday.
The institution, which had been based in Merion, Pa., and houses a world-class collection of Impressionist art, will open on the Benjamin Franklin Parkway on May 19.
The “With Art Philadelphia†campaign will include advertising, public relations, media partnerships, a new microsite, social media and a series of special events.
Founding partners in the venture are the city, Greater Philadelphia Tourism Marketing Corp., the Barnes, the Philadelphia Museum of Art and the Pennsylvania Academy of the Fine Arts.
In addition to the opening of the Barnes, the campaign hopes to “shine a light on what’s already here,†said Meryl Levitz, president and CEO of GPTMC, a nonprofit that promotes the region to potential tourists.
Mayor Michael Nutter said the campaign also hopes to link the Barnes with an already strong base of “real†cultural and historical attractions.
“It’s not folks running around in manufactured outfits,†he said. “It’s real.â€
The campaign was unveiled in a conference at the Courtyard by Marriott Downtown and attended by about 150 members of the hospitality industry and arts-and-cultural institutions.
The entities paying for the two-year campaign are: the city of Philadelphia, Greater Philadelphia Tourism Marketing, the Barnes, the Philadelphia Museum of Art, PAFA, the University of Pennsylvania Museum of Archaeology and Anthropology, the Pennsylvania Horticultural Society, the Philadelphia Convention & Visitors Bureau, the Greater Philadelphia Cultural Alliance and the Parkway Council Foundation
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