iradiophilly Philadelphia's Internet Radio Community

Streaming Radio for Philadelphia
More Music. Fewer Interruptions. Just what you want to hear.

 
FOLLOW: FREE MOBILE APPS:
facebooktwitter Apple AppStore Google Play Store
   
Culture
Talk about Arts, Culture, & Entertainment
  Listen LiveListen Live - New FREE Internet Radio Stations - We Are Philadelphia!  
 
 
Listen Live Listen Live - New FREE Internet Radio Stations - We Are Philadelphia!
 
 
Advertise With Us
 
 
     

THE POST | News | Sports | Culture | Business | Free Forum

 
The Post  
 
Abercrombie and Fitch Pays Jersey Shore Cast to Not Wear its Clothing
 
  by: iradiotom - Philadelphia, PA
started: 08/19/11 4:34 am | updated: 08/19/11 4:34 am
 
Teen clothing retailer Abercrombie & Fitch has offered to pay cast members from MTV's "Jersey Shore" to stop wearing its clothes. In a press release the company said it is "deeply concerned" that Michael "The Situation" Sorrentino "could cause significant damage" to the brand's "aspirational nature."

MTV released a statement in response that called Abercrombie's offer a clever PR stunt: "We'd love to work with them on other ways they can leverage Jersey Shore to reach the largest youth audience on television," the statement said.

The A&F offer is a 180-degree turn for the company that previously sold T-shirts stitched with the wording "The Fitchuation," and "G.T.L." -- the show's reference to a pre-party routine of "gym, tan, laundry."

Abercrombie CEO Mike Jeffries talked on the topic on a conference call with analysts: "Last Friday morning I was with a group of people here and someone came up and said, 'Mike, I have terrible, terrible news for you. Last night on 'Jersey Shore' The Situation had A&F product on."

Jeffries said he and the group agreed it was "terrible news."

That is when they came up with the idea to pay the cast not to wear their product, Jeffries said: "We're having a lot of fun with it."

One of the analysts' theories as to why A&F wants their clothes off the show is Abercrombie is eager to expand in Europe, a market that may not like the look of the reality show's cast.


 
Listen Live! Everything from Bach to Rock, Philadelphia's Internet Radio Community
Choose from 20+ Internet Radio Stations today.
 
TOP STORIES
Man Scales Down 19-Story Building in Fire; 13 Officers Fired over Facebook Posts; DE Elderly Abuse - 07/19 2:26 am

Hahnemann Updates, Closing Schedule; Noose Found at Home Depot; Phillies Brotherly Love - 07/19 12:21 am

Meek Mill Appeals in Superior Court; Woman Assaulted in Jefferson; Lifeguard Attacked in Mayfair - 07/18 10:49 pm

Roxborough Intruder on Security Cam; Delaware Smoking Age 21+; Dead Dogs in Upper Dublin - 07/17 1:39 pm

July 13/14 - Michael Tearson's ATTIC - World Wide Dylan: Ks and Js - 07/16 9:32 pm

 
(0) responses
 

THE POST | News | Sports | Culture | Business | Free Forum

 
 

Welcome to iradiophilly! Philadelphia's Internet Radio Community

Welcome! Start listening now for FREE!  The music is always on, so choose a radio station and click to listen. You can find fun Events around Philly and you can list yours on our Events page FREE.  We will also promote cool Philly shows, events and fundraisers on the air FREE. There are also great opportunities to become a sponsor or advertise. iRadioPhilly supports the Philadelphia music and arts scene. If you are a local musician or performer, send us your stuff.  We will play it on our BYO radio station, Philadelphia's Local Stage. We're designing the radio stations and iradiophilly to reflect Philadelphia's music tastes, so we'll want your input. We're glad you're here. Invite your friends.

 
   
   
    FOLLOW: facebook twitter instagram gplus rss rss youtube
HOME | ABOUT | ADVERTISE | CONTACT | EVENTS | PHOTOS | PODCASTS | STATIONS | CONTESTS | SPONSORS | BUSINESSES/ORGs | SCHEDULE | SITEMAP | THE POST   © 2010-19 iradiophilly 501(c)(3)
    Site Design by Bananaland | Built by quadpain media