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The Post  
 
Reading Rainbow Changes Name to Bleeding Rainbow
 
  by: iradioal - Philadelphia, PA
started: 12/10/11 5:02 pm | updated: 12/10/11 5:02 pm
 
Local indie fav Reading Rainbow has decided to change it's name to Bleeding Rainbow ... Why? Well they have their reasons, spelled out on their tumbler (link here)

REASONS WE CHANGED OUR NAME FROM READING RAINBOW TO BLEEDING RAINBOW:

- We like the name Bleeding Rainbow better.

- It is trippy as shit.

- We didn’t want to get a cease and desist letter from PBS.

- We were sick of being named after a children’s t.v. show.

- We were sick of people fixating on it and making dumb jokes/comments about it. (even though it was our own damn fault.)

- Carrie Brownstein (Sleater-Kinney) didn’t like the name Reading Rainbow.

 
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