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Barnes Museum New Marketing Campaign Launches
 
  by: Rebel - Havertown, PA
started: 01/12/12 9:17 am | updated: 01/12/12 9:17 am
 
In advance of the mid-May opening of the Barnes Foundation Museum on the Ben Franklin Parkway, the city of Philadelphia and tourism officials are launching a new arts marketing campaign.

The Greater Philadelphia Tourism Marketing Corporation's Meryl Levitz say it’s a first-of-its-kind partnership to position Philadelphia among the world’s great art destinations.

Barnes’ officials say the project is on time and on budget for a May 19th opening, and it’ll offer free, around-the-clock access over the Memorial Day weekend, thanks to corporate support.



Meryl Levitz: “With the coming of the Barnes, and the focus of the world on Philadelphia, what better opportunity to show everybody what we have here.”

“We think what we have here is just so rich that they’ll have to come back a number of times.”
 
 
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